The DockX, Jeddah Wins “Best Family Entertainment Center Over 2,000 SQM” at 2025 MENALAC Awards
We’re proud to announce that The DockX, our Family Entertainment Center, has been awarded the 2025 MENALAC Award for Best Family Entertainment Center (FEC) – Over 2,000 SQM! This prestigious recognition, presented by the Middle East and North Africa Leisure & Attractions Council (MENALAC), honors excellence and innovation in the region’s entertainment industry — and we’re honored to represent Saudi Arabia on this remarkable stage. Launched in February 2024 and located in Red Sea Mall, Jeddah, The DockX redefines what entertainment means for a new generation. Designed for guests aged 12 and above, our 3,500 sqm social entertainment hub features: Augmented Reality (AR) Bowling & Billiards Themed Karaoke Rooms Arcades Mini Golf AR Darts Karting Premium Food & Beverage Concepts Stage for Live Shows & Events From thrilling gameplay to unforgettable dining and immersive experiences, every element of The DockX is crafted to spark joy, connection, and lasting memories. This achievement reflects our unwavering commitment to creativity, quality, and most importantly — our guests. We couldn’t have reached this milestone without you. Every visit, every laugh, every moment shared within our walls played a part in this win. You are at the heart of The DockX. We’re equally thrilled to share that our design partner, KCC Entertainment Design, also won the Best Designer Award at the 2025 MENALAC Awards in Riyadh! As the creative minds behind The DockX’s concept, KCC’s recognition marks over 20 years of leadership in entertainment design across the MENA region. Their portfolio spans Saudi Arabia, the UAE, Egypt, and beyond — and we’re proud to be part of their legacy. This achievement is a reflection of the collective effort, creativity, and dedication of everyone involved — from our visionary founders at Fawasel Advanced for Entertainment and Tourism, to our talented partners, and of course, you — our guests. Every moment you’ve spent with us, every game played, every laugh shared, made this recognition possible. Winning this award isn’t the end — it’s just the beginning. We’re more inspired than ever to bring you bigger adventures, bolder events, and next-level experiences as we continue to raise the bar in family entertainment. We thank you for being part of our journey — and we promise, this is only the beginning. Get ready for bigger adventures, bolder experiences, and the future of fun — all under one roof.
Dallah Al Baraka establishes a company with Europa Park to Advance the Saudi Entertainment Sector at SEA Expo 2024.
During the Saudi Entertainment and Tourism Expo 2024, Dallah Al Baraka solidifies a partnership with Europa Park aimed at enhancing the Kingdom’s entertainment sector. Riyadh – Fawasel, a subsidiary of Dallah Al Baraka group, has signed a deal with Europa Park, renowned for its expansive amusement parks in Germany, to establish a joint venture focused on boosting the entertainment industry in line with the objectives outlined in Saudi Vision 2030. The agreement was formalized on the sidelines of the Saudi Entertainment and Tourism Expo 2024, which took place from May 7th to 9th at the Roshn (formerly Riyadh Front) venue. Representing Fawasel was Ahmad Hassan Kamel , CEO of Fawasel, while Europa Park was represented by the board member Mr. Charles Botta. The signing ceremony was attended by officials from both entities, industry specialists, media representatives, and other stakeholders. The partnership aims to enhance Saudi Arabia’s entertainment infrastructure by offering consultancy services, professional training programs to foster skill development, and equipment sales to support sector growth, all in alignment with the objectives of Saudi Vision 2030 and the Quality-of-Life Program. Mr, Ahmad Hassan Kamel , CEO of Fawasel, commended the collaboration with Europa Park, emphasizing its potential to enhance visitor experiences in the Kingdom with world-class entertainment offerings, elevate industry standards, and contribute to GDP growth. He highlighted that this partnership aligns seamlessly with Fawasel’s strategic goals of fostering collaborations, establishing global partnerships, and nurturing Saudi talent. Mr. Charles Botta, board member of Europa Park, expressed enthusiasm for the partnership with Fawasel, recognizing the company’s essential role in advancing tourism and entertainment sectors in Saudi Arabia. He expressed pride in contributing to the sector’s evolution and emphasized the partnership’s role in delivering exceptional experiences that redefine tourism services and products. Fawasel founded by Dallah Albaraka in 2021. Fawasel was established to spearhead the group’s efforts in the entertainment and tourism sectors in Saudi Arabia, as part of Dallah’s continued commitment to being a successful partner in realizing the Kingdom’s Vision 2030. Fawasel specializes in developing entertainment and tourism concepts and experiences. We strive to deliver unique and unforgettable experiences for locals and internationals alike. The Europa-Park Resort has a company history to be extremely proud of. 250,000 visitors came when it opened in the summer of 1975, and today, the family-run park is the most popular tourist destination in the country. With more than six million visitors in 2022, Europa-Park is by far the biggest theme park in Germany – and the most visited seasonal park in the world. With more than 100 attractions and international shows, fun and entertainment for the whole family is guaranteed on a site measuring 95 hectares. The water world Rulantica is also open to all visitors every day. Guests can expect fantastic water fun in spacious indoor and outdoor areas. But Europa-Park is much more than a traditional theme park: it is now a well-known location for conferences and a popular venue for events and television productions. Thanks to Germany’s largest connected hotel resort with a wide range of food options, it is also a unique short break destination for visitors from all over the world.
Mack Rides and SPARKS Announce Exclusive Sales Agreement in Saudi Arabia
Jeddah, Saudi Arabia / Germany – May 2025 – Mack Rides, a leading manufacturer of amusement rides and attractions based in Germany, and SPARKS, headquartered in Saudi Arabia, have signed a sales agreement. SPARKS, a joint venture between Germany’s Europa-Park and Saudi Arabia’s Fawasel (a subsidiary of Dallah Albaraka Group), will hold exclusive rights from Mack Rides to market, promote, and sell Mack Rides’ entertainment products throughout Saudi Arabia. Mack Rides will provide comprehensive support to ensure the partnership’s success, including technical information, updated marketing materials, and ongoing logistical assistance. In this context, Thorsten Koebele, Chief Sales and Marketing Officer at Mack Rides, stated: “This partnership represents a significant step in expanding our presence in the Middle East, where we aim to deliver world-class entertainment solutions tailored to the vibrant Saudi market.” For his part, Ahmed Hassan Kamel, CEO of SPARKS, expressed optimism about the partnership, saying: “This agreement forms a strategic alliance between our expertise in the Saudi market and Mack Rides’ advanced amusement park technology. Together, we aim to create exceptional experiences and contribute to the growth of the entertainment sector in Saudi Arabia.” The exclusive sales agreement takes effect immediately, with both parties committed to adhering to the highest standards of service, compliance, and customer satisfaction. About Mack Rides: Mack Rides is a leading manufacturer and supplier of amusement rides, known for its innovative designs and commitment to quality. Headquartered in Germany, the company has a global presence and a long history of delivering thrilling experiences to amusement parks worldwide. About SPARKS: SPARKS is a joint venture born from the partnership between Fawasel and Europa-Park, united by a shared vision: to contribute to the future of the entertainment sector in Saudi Arabia. SPARKS leverages over 50 years of experience from its founders to deliver an unmatched range of services tailored to the Saudi entertainment sector, including: World-class amusement rides Professional training and development programs High-impact live shows and events Comprehensive park design, support, and development Themed hospitality and F&B solutions
Fawasel CEO Ahmad Kamel Elected to MENALAC Board for 2024-2025
Jeddah, May 29, 2024 – Fawasel is thrilled to announce the election of our CEO, Ahmad Kamel, to the board of the Middle East and North Africa Leisure and Attractions Council (MENALAC) for the 2024-2025 term. This appointment, made during MENALAC’s recent annual general meeting, underscores Ahmad Kamel’s significant contributions and leadership within the leisure and entertainment industry. As a new board member, Ahmad Kamel brings a wealth of experience and a fresh perspective to MENALAC. His innovative approach and commitment to excellence align perfectly with MENALAC’s mission to enhance and promote the leisure, entertainment, and amusement sectors across the MENA region. Ahmad Kamel’s election is part of MENALAC’s broader strategy to assemble a diverse and dynamic leadership team capable of steering the organization through another year of growth and innovation. The new board is set to drive initiatives that will benefit members, foster industry collaboration, and introduce pioneering ideas that reflect the sector’s evolving needs. “We are very proud of Ahmad Kamel’s appointment to the MENALAC board,” said MR. Mohiuddin Saleh Kamel, the chairman of Fawasel. “His vision and leadership have been instrumental in Fawasel’s success, and we are confident that he will bring the same dedication and innovative spirit to MENALAC. This is an exciting opportunity for Ahmad and Fawasel to contribute to the broader industry’s development.” Under the guidance of this newly elected board, MENALAC is poised to continue its role as a leading advocate for the MENA leisure and attractions industry, championing growth, fostering partnerships, and driving forward new initiatives that will benefit all stakeholders. About Fawasel Fawasel Founded by Dallah Albaraka in 2021, Fawasel was established to spearhead the group’s efforts in the entertainment and tourism sectors in Saudi Arabia, as part of Dallah’s continued commitment to being a successful partner in realizing the Kingdom’s Vision 2030. Fawasel specializes in developing entertainment and tourism concepts and experiences. We strive to deliver unique and unforgettable experiences for locals and internationals alike. About MENALAC The Middle East and North Africa Leisure and Attractions Council (MENALAC) is the leading representative organization for the leisure and attractions industry in the MENA region. MENALAC provides a platform for industry professionals to collaborate, share best practices, and advocate for the growth and development of the sector. It was set up under the aegis of the Dubai Chamber of Commerce and Industry and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment.
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Fawasel Advanced announces the partnership with Tarfeeh Fakieh Group
Fawasel Advanced is thrilled to announce its strategic partnership with Tarfeeh Fakieh Group.