Jeddah, Saudi Arabia / Germany – May 2025 – Mack Rides, a leading manufacturer of amusement rides and attractions based in Germany, and SPARKS, headquartered in Saudi Arabia, have signed a sales agreement.
SPARKS, a joint venture between Germany’s Europa-Park and Saudi Arabia’s Fawasel (a subsidiary of Dallah Albaraka Group), will hold exclusive rights from Mack Rides to market, promote, and sell Mack Rides’ entertainment products throughout Saudi Arabia. Mack Rides will provide comprehensive support to ensure the partnership’s success, including technical information, updated marketing materials, and ongoing logistical assistance.
In this context, Thorsten Koebele, Chief Sales and Marketing Officer at Mack Rides, stated: “This partnership represents a significant step in expanding our presence in the Middle East, where we aim to deliver world-class entertainment solutions tailored to the vibrant Saudi market.”
For his part, Ahmed Hassan Kamel, CEO of SPARKS, expressed optimism about the partnership, saying: “This agreement forms a strategic alliance between our expertise in the Saudi market and Mack Rides’ advanced amusement park technology. Together, we aim to create exceptional experiences and contribute to the growth of the entertainment sector in Saudi Arabia.”
The exclusive sales agreement takes effect immediately, with both parties committed to adhering to the highest standards of service, compliance, and customer satisfaction.
About Mack Rides: Mack Rides is a leading manufacturer and supplier of amusement rides, known for its innovative designs and commitment to quality. Headquartered in Germany, the company has a global presence and a long history of delivering thrilling experiences to amusement parks worldwide.
About SPARKS: SPARKS is a joint venture born from the partnership between Fawasel and Europa-Park, united by a shared vision: to contribute to the future of the entertainment sector in Saudi Arabia. SPARKS leverages over 50 years of experience from its founders to deliver an unmatched range of services tailored to the Saudi entertainment sector, including:
- World-class amusement rides
- Professional training and development programs
- High-impact live shows and events
- Comprehensive park design, support, and development
- Themed hospitality and F&B solutions
